Pay per Click Management | PPC Management
Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the “pay per impression” methods used in Facebook, television and newspaper advertising. Similar to the pay per click model which often uses a bidding system, with the online pay per impression method, advertisers bid how much they are willing to spend for their ad to show up 1000 times. 1000 times equals 1 impression.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Pay per click management
- It is a faster way to get targeted traffic to your site and deliver immediate results.
- You can keep a track of your costs and restrain your budget spent on each PPC campaign.
- PPC enables you to advertise your texts on the top of search engines so that visitors may find you first.
- Increases your business credibility.
- You stand out from the rest of your counterparts and increase your popularity.
- Because you have higher click through ratios, you can expect instant results out of your PPC campaigns.
- They are cost effective if they are cautiously and effectively managed.
- It lets you have maximum exposure.
- It allows you to track the efficacy of your ad campaign.
Google Adwords Services
Google Adwords is a tool used to promote various services and products all over the world via internet. This product powered by Google. Google Adwords offers (CPM) cost per thousand, (PPC) Pay per click and site targeted text, banner, flash advertisement etc.
Why Google Adwords?
Google adwords is one of the best techniques to promote products, services in effective way. Google adwords allows clients to get better results, quality traffic at lowest price compare with other networks. Its very easy to target multi locations & many keywords. Here you will get wide market coverage for your add because it displays in Google search and relevant content network sites. Clients can get high traffic with very low budget.
SolutionsBox having excellent team of Google Adwords professionals for managing your campaign more effective.